Promuovi Te Stesso Crea Il Tuo Personal Branding Con Una Comunicazione Mirata E Vincente Book PDF, EPUB Download & Read Online Free

Promuovi te stesso. Crea il tuo personal branding con una comunicazione mirata e vincente
Author: Riccardo Scandellari
Publisher:
ISBN: 8857905624
Pages: 290
Year: 2016
View: 1328
Read: 332

Artificial Intelligence: The Basics
Author: Kevin Warwick, Professor of Cybernetics Kevin Warwick
Publisher: Routledge
ISBN: 1136629831
Pages: 192
Year: 2013-03-01
View: 1072
Read: 1017
'if AI is outside your field, or you know something of the subject and would like to know more then Artificial Intelligence: The Basics is a brilliant primer.' - Nick Smith, Engineering and Technology Magazine November 2011 Artificial Intelligence: The Basics is a concise and cutting-edge introduction to the fast moving world of AI. The author Kevin Warwick, a pioneer in the field, examines issues of what it means to be man or machine and looks at advances in robotics which have blurred the boundaries. Topics covered include: how intelligence can be defined whether machines can 'think' sensory input in machine systems the nature of consciousness the controversial culturing of human neurons. Exploring issues at the heart of the subject, this book is suitable for anyone interested in AI, and provides an illuminating and accessible introduction to this fascinating subject.
Ritual Communication
Author: Bloomsbury Publishing
Publisher: Bloomsbury Publishing
ISBN: 147424811X
Pages: 400
Year: 2015-03-06
View: 653
Read: 488
Ritual Communication examines how people create and express meaning through verbal and non-verbal ritual. Ritual communication extends beyond collective religious expression. It is an intrinsic part of everyday interactions, ceremonies, theatrical performances, shamanic chants, political demonstrations and rites of passage. Despite being largely formulaic and repetitive, ritual communication is a highly participative and self-oriented process. The ritual is shaped by time, space and the individual body as well as by language ideologies, local aesthetics, contexts of use, and relations among participants. Ritual Communication draws on a wide range of contemporary cultures - from Africa, America, Asia, and the Pacific - to present a rich and diverse study for students and scholars of anthropology, sociology and sociolinguistics.
The Owned Media Doctrine
Author: Taulbee Jackson + Erik Deckers
Publisher: Archway Publishing
ISBN: 1480801216
Pages: 236
Year: 2013-07-03
View: 1180
Read: 1204
“The Petraeus Doctrine for the 21st Century Marketer” The Owned Media Doctrine is to Marketing what The Petraeus Doctrine was to modern warfare - a complete re-thinking of philosophy, strategy and tactics, dictated by the way war has changed. Just like in warfare, marketing and media is not at all what it used to be - but marketers are still fighting the battle like it’s 1965. The Owned Media Doctrine is just that, a new doctrine for Marketing. A new philosophy, strategic approach and operational model for the marketing operations function based on how media works today, and how it will work in the future. It’s the marketer’s field manual for today’s two-way, real-time media environment. “In this remarkable – and remarkably useful – book, Jackson and Deckers provide the granular, step-by-step instructions and advice that senior digital marketers have craved for years. This is the book you’ll keep on your desk forever (or at least until they have time to write the 2nd edition).” —Jay Baer - Convince & Convert “Reis and Trout changed the way we think with Marketing Warfare. Anderson did it with The Long Tail. Jackson eloquently welcomes us to the new age of Owned Media and the reality we face as real-time marketers. An immediate must read....and more importantly, an immediate must do.” —Michael Grimes, VP, Omni-Channel Marketing at Finish Line “Everything in this book just makes so much sense! If the words “content” or “marketing” are anywhere in your job description do yourself a favor and read it cover to cover.” —Shelly Towns, VP of Product at AngiesList.com The Owned Media Doctrine will show you a future-proof way to advance your marketing efforts based on real-world experience with some of the largest brands on the planet... and it will let the ever-changing media ecosystem evolve around you, rather than the other way around.
What is Web 2.0
Author: Tim O'Reilly
Publisher: "O'Reilly Media, Inc."
ISBN: 1449391079
Pages: 12
Year: 2009-09-23
View: 212
Read: 416
The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International. Dale Dougherty, web pioneer and O'Reilly VP, noted that far from having "crashed", the web was more important than ever, with exciting new applications and sites popping up with surprising regularity. What's more, the companies that had survived the collapse seemed to have some things in common. Could it be that the dot-com collapse marked some kind of turning point for the web, such that a call to action such as "Web 2.0" might make sense? We agreed that it did, and so the Web 2.0 Conference was born. In the year and a half since, the term "Web 2.0" has clearly taken hold, with more than 9.5 million citations in Google. But there's still a huge amount of disagreement about just what Web 2.0 means, with some people decrying it as a meaningless marketing buzzword, and others accepting it as the new conventional wisdom. This article is an attempt to clarify just what we mean by Web 2.0.
Bond Salesmanship
Author: William W. Townsend
Publisher:
ISBN:
Pages: 468
Year: 1924
View: 1327
Read: 1040

How to Defend the Faith Without Raising Your Voice
Author: Austen Ivereigh
Publisher: Our Sunday Visitor
ISBN: 1612788815
Pages:
Year: 2015-08-05
View: 521
Read: 1051
Now revised and updated! Includes new sections on what we can learn from Pope Francis' communication, how to give a talk and be active on Twitter, and lots of new tips and principles to defend the faith without losing your cool.
Online Reputation Management For Dummies
Author: Lori Randall Stradtman
Publisher: John Wiley & Sons
ISBN: 1118416651
Pages: 384
Year: 2012-09-11
View: 1123
Read: 768
More important than ever--how to manage your online reputation In today's social world, managing your online reputation is more critical than ever, whether it's your company brand or yourself as a brand, and one thing is certain: everyone needs a plan. This essential book shows you how to set up a system that works every day, helps forward your brand's online goals, and is able to deal with negative chatter. Covering everyday listening and messaging as well as reputation management for special events or crises, this book walks you through step-by-step instructions and tips that will help you build and maintain a positive online presence. Shows you how to create a solid, productive online reputation management system Helps you achieve your brand's goals and be ready to deal with negative chatter or crises Explains how to set up an online reputation management and response team Covers how to identify and incorporate both everyday and crisis SEO keywords Explores reputation creation through listening, messages, images, video, and other media Helps you handle crises with social media, bloggers, and other influencers, and respond immediately Online Reputation Management For Dummies gives you the tools you need to maintain the online reputation you want.
Places
Author: S. Anholt
Publisher: Springer
ISBN: 0230251285
Pages: 168
Year: 2016-01-18
View: 902
Read: 306
Place branding is happening. A new field of practice and study is in existence and whatever we choose to call it there can no longer be any doubt that it is with us. This collection of intuitive and well-reserached articles examines how places and regions see themselves, and how they reflect this in their branding.
The Witcher 3: Wild Hunt Collector's Edition
Author: David Hodgson
Publisher: Prima Games
ISBN: 0804162980
Pages: 528
Year: 2015-05-19
View: 1102
Read: 202
Bundled With Exclusive Bonus Items: - The Witcher Grimoire: This 96-page book of lore is brimming with rare knowledge about the lands, monsters, people and pastimes of the world of The Witcher. Created by David S. Hodgson, this book can only be found in the Collectible Hardcover Guide. - Art Section featuring more than 30 pages devoted to the beautiful world of The Witcher 3. Collectible Hardcover Guide Includes: - Deluxe foil stamped hardcover strategy guide featuring exclusive art specifically created by the artists at CD Projekt Red. - 100% complete walkthrough for all the quests in the game! - Comprehensive Witcher Training including lengthy tutorials for combat, skills and abilities, crafting, the game of Gwent, and more! - A full atlas of locations and detailed information devoted to the areas within the world of The Witcher. - Complete bestiary covering all types of foes and monsters in the world of The Witcher 3—discover the best strategies for dispatching every enemy you face! - Free Mobile-Friendly eGuide: Unlock the enhanced eGuide for access to updated content, all optimized for a second-screen experience. These limited edition guides will only be printed once. When they are sold out, they will be gone forever!
Branding Online
Author: Keith Drew
Publisher: Universe Pub
ISBN: 0789307952
Pages: 150
Year: 2002
View: 531
Read: 515
This is the first book to explore current brand identity issues on the Web and to survey different aspects of branding, highlighting them with in-depth case studies from the U.K., the US, Europe, and Asia. The book features well-known companies dealing with big brands and smaller agencies that have approached the subject with an innovative style. The case studies contain information, conceptual ideas, and strategic tips that computer enthusiasts, designers, advertising and public relations people, and information distributors will find highly useful in their work. This is the first book to explore current brand identity issues on the Web and to survey different aspects of branding, highlighting them with in-depth case studies from the U.K., the US, Europe, and Asia. The book features well-known companies dealing with big brands and smaller agencies that have approached the subject with an innovative style. The case studies contain information, conceptual ideas, and strategic tips that computer enthusiasts, designers, advertising and public relations people, and information distributors will find highly useful in their work.