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The Zero Marginal Cost Society
Author: Jeremy Rifkin
Publisher: St. Martin's Press
ISBN: 1137437766
Pages: 368
Year: 2014-04-01
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In The Zero Marginal Cost Society, New York Times bestselling author Jeremy Rifkin describes how the emerging Internet of Things is speeding us to an era of nearly free goods and services, precipitating the meteoric rise of a global Collaborative Commons and the eclipse of capitalism. Rifkin uncovers a paradox at the heart of capitalism that has propelled it to greatness but is now taking it to its death—the inherent entrepreneurial dynamism of competitive markets that drives productivity up and marginal costs down, enabling businesses to reduce the price of their goods and services in order to win over consumers and market share. (Marginal cost is the cost of producing additional units of a good or service, if fixed costs are not counted.) While economists have always welcomed a reduction in marginal cost, they never anticipated the possibility of a technological revolution that might bring marginal costs to near zero, making goods and services priceless, nearly free, and abundant, and no longer subject to market forces. Now, a formidable new technology infrastructure—the Internet of things (IoT)—is emerging with the potential of pushing large segments of economic life to near zero marginal cost in the years ahead. Rifkin describes how the Communication Internet is converging with a nascent Energy Internet and Logistics Internet to create a new technology platform that connects everything and everyone. Billions of sensors are being attached to natural resources, production lines, the electricity grid, logistics networks, recycling flows, and implanted in homes, offices, stores, vehicles, and even human beings, feeding Big Data into an IoT global neural network. Prosumers can connect to the network and use Big Data, analytics, and algorithms to accelerate efficiency, dramatically increase productivity, and lower the marginal cost of producing and sharing a wide range of products and services to near zero, just like they now do with information goods. The plummeting of marginal costs is spawning a hybrid economy—part capitalist market and part Collaborative Commons—with far reaching implications for society, according to Rifkin. Hundreds of millions of people are already transferring parts of their economic lives to the global Collaborative Commons. Prosumers are plugging into the fledgling IoT and making and sharing their own information, entertainment, green energy, and 3D-printed products at near zero marginal cost. They are also sharing cars, homes, clothes and other items via social media sites, rentals, redistribution clubs, and cooperatives at low or near zero marginal cost. Students are enrolling in free massive open online courses (MOOCs) that operate at near zero marginal cost. Social entrepreneurs are even bypassing the banking establishment and using crowdfunding to finance startup businesses as well as creating alternative currencies in the fledgling sharing economy. In this new world, social capital is as important as financial capital, access trumps ownership, sustainability supersedes consumerism, cooperation ousts competition, and "exchange value" in the capitalist marketplace is increasingly replaced by "sharable value" on the Collaborative Commons. Rifkin concludes that capitalism will remain with us, albeit in an increasingly streamlined role, primarily as an aggregator of network services and solutions, allowing it to flourish as a powerful niche player in the coming era. We are, however, says Rifkin, entering a world beyond markets where we are learning how to live together in an increasingly interdependent global Collaborative Commons.
The Zero Marginal Cost Society
Author: Jeremy Rifkin
Publisher: Macmillan
ISBN: 1137278463
Pages: 356
Year: 2014-04-01
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Argues that the Internet of Things, which is making goods and services essentially free due to a nearly zero marginal cost, is causing corporate profits to dry up, property rights to weaken, and the mindset of scarcity to give away to the possibility of abundance.
The Zero Marginal Cost Society
Author: Jeremy Rifkin
Publisher: St. Martin's Griffin
ISBN: 1137280115
Pages: 448
Year: 2015-07-07
View: 195
Read: 1229
In The Zero Marginal Cost Society, New York Times bestselling author Jeremy Rifkin describes how the emerging Internet of Things is speeding us to an era of nearly free goods and services, precipitating the meteoric rise of a global Collaborative Commons and the eclipse of capitalism. Rifkin uncovers a paradox at the heart of capitalism that has propelled it to greatness but is now taking it to its death—the inherent entrepreneurial dynamism of competitive markets that drives productivity up and marginal costs down, enabling businesses to reduce the price of their goods and services in order to win over consumers and market share. (Marginal cost is the cost of producing additional units of a good or service, if fixed costs are not counted.) While economists have always welcomed a reduction in marginal cost, they never anticipated the possibility of a technological revolution that might bring marginal costs to near zero, making goods and services priceless, nearly free, and abundant, and no longer subject to market forces. Now, a formidable new technology infrastructure—the Internet of things (IoT)—is emerging with the potential of pushing large segments of economic life to near zero marginal cost in the years ahead. Rifkin describes how the Communication Internet is converging with a nascent Energy Internet and Logistics Internet to create a new technology platform that connects everything and everyone. Billions of sensors are being attached to natural resources, production lines, the electricity grid, logistics networks, recycling flows, and implanted in homes, offices, stores, vehicles, and even human beings, feeding Big Data into an IoT global neural network. Prosumers can connect to the network and use Big Data, analytics, and algorithms to accelerate efficiency, dramatically increase productivity, and lower the marginal cost of producing and sharing a wide range of products and services to near zero, just like they now do with information goods. The plummeting of marginal costs is spawning a hybrid economy—part capitalist market and part Collaborative Commons—with far reaching implications for society, according to Rifkin. Hundreds of millions of people are already transferring parts of their economic lives to the global Collaborative Commons. Prosumers are plugging into the fledgling IoT and making and sharing their own information, entertainment, green energy, and 3D-printed products at near zero marginal cost. They are also sharing cars, homes, clothes and other items via social media sites, rentals, redistribution clubs, and cooperatives at low or near zero marginal cost. Students are enrolling in free massive open online courses (MOOCs) that operate at near zero marginal cost. Social entrepreneurs are even bypassing the banking establishment and using crowdfunding to finance startup businesses as well as creating alternative currencies in the fledgling sharing economy. In this new world, social capital is as important as financial capital, access trumps ownership, sustainability supersedes consumerism, cooperation ousts competition, and "exchange value" in the capitalist marketplace is increasingly replaced by "sharable value" on the Collaborative Commons. Rifkin concludes that capitalism will remain with us, albeit in an increasingly streamlined role, primarily as an aggregator of network services and solutions, allowing it to flourish as a powerful niche player in the coming era. We are, however, says Rifkin, entering a world beyond markets where we are learning how to live together in an increasingly interdependent global Collaborative Commons.
SOCIEDADE COM CUSTO MARGINAL ZERO
Author: JEREMY RIFKIN, MONICA ROSEMBERG
Publisher:
ISBN: 8576802708
Pages: 400
Year:
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Em Sociedade com custo marginal zero, Jeremy Rifkin argumenta que a era do capitalismo está saindo lentamente do palco mundial. O surgimento da Internet das coisas tem levado à ascensão de um novo sistema econômico - os bens comuns colaborativos - que está transformando nosso modo de vida. Neste livro, Rifkin explica como a Internet das Comunicações, da Energia e dos Transportes está convergindo para criar uma rede neural global, conectando tudo a todos na Internet das Coisas. Essa estrutura inteligente e indissolúvel do século XXI tem acelerado a produtividade e reduzido o custo marginal de produzir e distribuir unidades adicionais de bens e serviços - descontados os custos fixos - a praticamente zero, tornando-os essencialmente gratuitos. Como resultado, o lucro corporativo começa a secar, os direitos de propriedade perdem força e a noção convencional de escassez econômica dá lugar à possibilidade de abundância à medida que setores inteiros da economia ingressam na web com custo marginal zero. O desafio é garantir a segurança dos dados e a proteção do sigilo pessoal em um mundo aberto, transparente e conectado globalmente.
The Sharing Economy
Author: Arun Sundararajan
Publisher: MIT Press
ISBN: 0262034573
Pages: 256
Year: 2016-05-13
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The wide-ranging implications of the shift to a sharing economy, a new model of organizing economic activity that may supplant traditional corporations.
The Third Industrial Revolution
Author: Jeremy Rifkin
Publisher: St. Martin's Press
ISBN: 023034058X
Pages: 304
Year: 2011-10-04
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The Industrial Revolution, powered by oil and other fossil fuels, is spiraling into a dangerous endgame. The price of gas and food are climbing, unemployment remains high, the housing market has tanked, consumer and government debt is soaring, and the recovery is slowing. Facing the prospect of a second collapse of the global economy, humanity is desperate for a sustainable economic game plan to take us into the future. Here, Jeremy Rifkin explores how Internet technology and renewable energy are merging to create a powerful "Third Industrial Revolution." He asks us to imagine hundreds of millions of people producing their own green energy in their homes, offices, and factories, and sharing it with each other in an "energy internet," just like we now create and share information online. Rifkin describes how the five-pillars of the Third Industrial Revolution will create thousands of businesses, millions of jobs, and usher in a fundamental reordering of human relationships, from hierarchical to lateral power, that will impact the way we conduct commerce, govern society, educate our children, and engage in civic life. Rifkin's vision is already gaining traction in the international community. The European Union Parliament has issued a formal declaration calling for its implementation, and other nations in Asia, Africa, and the Americas, are quickly preparing their own initiatives for transitioning into the new economic paradigm. The Third Industrial Revolution is an insider's account of the next great economic era, including a look into the personalities and players — heads of state, global CEOs, social entrepreneurs, and NGOs — who are pioneering its implementation around the world.
Viking Economics
Author: George Lakey
Publisher: Melville House
ISBN: 1612195377
Pages: 320
Year: 2016-07-12
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Liberals worldwide invoke Scandinavia as a promised land of equality, while most conservatives fear it as a hotbed of liberty-threatening socialism. But the left and right can usually agree on one thing: that the Nordic system is impossible to replicate elsewhere. The US and UK are too big, or too individualistic, or too . . . something. In Viking Economics—perhaps the most fun economics book you’ve ever read—George Lakey dispels these myths. He explores the inner-workings of the Nordic economies that boast the world’s happiest, most productive workers, and explains how, if we can enact some of the changes the Scandinavians fought for surprisingly recently, we, too, can embrace equality in our economic policy.
Confronting Capitalism
Author: Philip Kotler
Publisher: AMACOM
ISBN: 0814436463
Pages: 256
Year: 2015-04-15
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With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism-spanning a spectrum from laissez faire to authoritarian-shapes the market economies of all the wealthiest and fastest-growing nations. But trouble is cracking its shiny veneer. In the U.S., Europe, and Japan, economic growth has slowed down. Wealth is concentrated in the hands of a few; natural resources are exploited for short-term profit; and good jobs are hard to find. With piercing clarity, Philip Kotler explains 14 major problems undermining capitalism, including persistent poverty, job creation in the face of automation, high debt burdens, the disproportionate influence of the wealthy on public policy, steep environmental costs, boom-bust economic cycles, and more. Amidst its dire assessment of what's ailing us, Confronting Capitalism delivers a heartening message: We can turn things around. Movements toward shared prosperity and a higher purpose are reinvigorating companies large and small, while proposals abound on government policies that offer protections without stagnation. Kotler identifies the best ideas, linking private and public initiatives into a force for positive change. Combining economic history, expert insight, business lessons, and recent data, this landmark book elucidates today's critical dilemmas and suggests solutions for returning to a healthier, more sustainable Capitalism-that works for all.
The Hydrogen Economy
Author: Jeremy Rifkin
Publisher: Penguin
ISBN: 1585422541
Pages: 294
Year: 2003
View: 427
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Exposes the coming depletion of oil reserves and illuminates the potential of sustainable hydrogen fuel to replace fossil fuels.
Time Wars
Author: Jeremy Rifkin
Publisher: Touchstone
ISBN:
Pages: 302
Year: 1989
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Time Wars is for anyone who has ever wondered why, in a culture so obsessed with efficiency, we seem to have so little time we can call our own. A courageous, thought-provoking challenge to conventional wisdom.
Building a Win-win World
Author: Hazel Henderson
Publisher: Berrett-Koehler Publishers
ISBN: 1576750272
Pages: 398
Year: 1997
View: 419
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A distinguished economist and futurist examines the terrible impact of the current global economic system on international communities and the planet, and calls for a spread of international democracy and the need to forge new global agreements to form community-based societies. $40,000 ad/promo. IP.
50 Economics Ideas You Really Need to Know
Author: Edmund Conway
Publisher: Quercus
ISBN: 1623651824
Pages: 208
Year: 2013-11-05
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What exactly is a credit crunch? Why do footballers earn so much more than the rest of us? Which country is likely to be the world's leading economy in 10 years' time? And how does economics affect each one of us, every day? In the seventh volume of the successful 50 Ideas series, Daily Telegraph economics editor Edmund Conway introduces and explains the central ideas of economics in a series of 50 clear and concise essays. Beginning with an exploration of the basic theories, such as Adam Smith's "invisible hand," and concluding with the latest research into the links between wealth and happiness, he sheds light on all the essential topics needed to understand booms and busts, bulls and bears, and the way the world really works. Packed with real-life examples and quotations from key thinkers, 50 Economics Ideas provides a fascinating overview of how economics influences every aspect of our lives, from buying a house to what we had for breakfast this morning.
Ludwig Erhard
Author: Alfred C. Mierzejewski
Publisher: Univ of North Carolina Press
ISBN: 0807863688
Pages: 296
Year: 2005-12-15
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In the first English-language biography of one of the most important figures in postwar German history, Alfred C. Mierzejewski examines the life and service of Ludwig Erhard (1897-1977), West Germany's first minister of economics and second chancellor. Erhard liberalized the German economy in 1948 and is generally considered the father of West Germany's "economic miracle--the period of extraordinary growth in jobs and improvement in the standard of living in the 1950s that helped stabilize Germany's first successful democracy. While recent scholarship has dismissed Erhard's influence on Germany's economic recovery, Mierzejewski returns to little-cited German analyses and Erhard's own record and concludes that Allied currency reform and Erhard's liberalization of the economy were crucial triggers for Germany's unprecedented economic boom. Mierzejewski provides insight into Erhard's policies, his ideas, his character, and his relationships with Konrad Adenauer and Charles de Gaulle. By offering a fresh account of Erhard's career as a leader in postwar West Germany, Mierzejewski provides a deeper understanding of Germany's economy as well as its democracy.
The Jevons Paradox and the Myth of Resource Efficiency Improvements
Author: Blake Alcott, Mario Giampietro, Kozo Mayumi, John Polimeni
Publisher: Taylor & Francis
ISBN: 1136553355
Pages: 200
Year: 2012-04-27
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The Jevons Paradox, which was first expressed in 1865 by William Stanley Jevons in relation to use of coal, states that an increase in efficiency in using a resource leads to increased use of that resource rather than to a reduction. This has subsequently been proved to apply not just to fossil fuels, but other resource use scenarios. For example, doubling the efficiency of food production per hectare over the last 50 years (due to the Green Revolution) did not solve the problem of hunger. The increase in efficiency increased production and worsened hunger because of the resulting increase in population. The implications of this in todays world are substantial. Many scientists and policymakers argue that future technological innovations will reduce consumption of resources; the Jevons Paradox explains why this may be a false hope. This is the first book to provide a historical overview of the Jevons Paradox, provide evidence for its existence and apply it to complex systems. Written and edited by world experts in the fields of economics, ecological economics, technology and the environment, it explains the myth of efficiency and explores its implications for resource usage (particularly oil). It is a must-read for policymakers, natural resource managers, academics and students concerned with the effects of efficiency on resource use.
Economics For Dummies
Author: Sean Masaki Flynn
Publisher: John Wiley & Sons
ISBN: 1119476321
Pages: 432
Year: 2018-04-16
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Find the latest on economics The economy is always changing but some things are eternal! Economics For Dummies, Third Edition, gives you everything you need to understand our rapidly evolving economy as well as the basics that never change. What’s the best way to fight poverty? How can governments boost employment and wage growth? What can be done to protect endangered species and the environment? This book answers all of those questions in simple language while tracking with a traditional introductory economics class. Following in the steps of the first and second editions, the thoroughly updated Third Edition is a useful study guide and supplement to any high school or college level economics class. Discover the ins and outs of irrational consumers with a new chapter on behavioral economics Understand and apply the most powerful tool in economics: the model of supply and demand Get help recognizing the causes of recessions and the weapons that governments and central banks use to fight back Understand the origins and aftermath of financial crises Economics For Dummies has supplied hundreds of thousands of students with an approachable reference book while also providing an informational outlet for anyone curious about how businesses, consumers, and governments interact to produce and distribute all the goods and services that we enjoy today.